If you’re seeking to invest in a startup in the media space, including TV, then you might want to keep your eye on where millennials are consuming content. Web and video content produced by digital media companies like BuzzFeed, Mic and Vox Media holds great appeal for millennials, and investors are placing bets on the millennial audience propelling growth among media startups.
For years, big brands have enjoyed success on Facebook, Twitter and other new-media platforms. Now, some of them have successfully integrated podcasting into the media mix, with other big brands following their lead, in an effort to attract a different audience and raise awareness.
The transition to high-definition broadcasting began in 1998 and, almost 20 years later, is still wrapping up in some areas of the United States. However, another broadcasting transition, this time to an internet protocol (IP)–based infrastructure, is rapidly taking place and is likely to finish in a fraction of the time HD required.
From the White House to newsrooms across the country to social media platforms like Twitter and Facebook, no one seems to doubt that our country is under siege from fake news. The surge of misinformation surrounding the 2016 presidential election spread like an epidemic on social media platforms, and many claim it was influential in President Donald Trump’s surprise victory in November.