Attendee Experience Sponsorships

Play host to 10,000+ registrants with custom swag, special events, or enhanced services.

NAB Show New York offers unique and exclusive opportunities to reach attendees through high value touchpoints. Sponsorship of one or more of these limited inventory opportunities gives your brand direct and lasting exposure through increased visibility and by enhancing the attendee experience at the Show.

Contact your NAB Show New York Sales Manager or to learn more about opportunities to engage.

Submit an Inquiry


Registration & Badge Sponsor

$12,000 | Exclusive

Place your brand at Registration, the first check-in point for attendees. Your logo will be incorporated into the registration counter design, and your brand will be a digital billboard on all of the customer-facing registration screens until the attendee prints their badge.

Your company logo will be included in all attendee registration confirmation emails and will be all over the Show website - in the registration portals for attendees, press, and exhibitors! 

Also included is a full-color company advertisement on the backside of approximately 10,000 attendee badges to promote your product or booth location (excludes affiliated programs). 

Interested in providing branded t-shirts for registration Staff or a custom giveaway? The opportunities are endless. Let’s work together on a unique activation.


$13,000 | Exclusive

All attendees are required to wear a badge on the show floor. Your company logo will be on 10,000 lanyards that will be distributed during badge pick-up (excludes affiliated programs). Lanyards will be produced by Show Management.

Community Mixers


Streaming Mixer – Wednesday, October 16, 5 – 6 p.m.
Content Creators Mixer – Wednesday, October 16, 5 – 6 p.m.

Reach a target audience by showcasing your brand at one of our Community Mixers. Each mixer includes domestic beer and wine. Your logo will be included on signage and in digital and print advertising promoting the Community Mixers. You will have the opportunity to provide a giveaway item and display a retractable banner during the mixer. You will receive data from all attendees scanned during the Mixer. 

Interested in providing a custom cocktail or keg of local craft beer? The opportunities are endless. Let’s work together on a unique activation. 

Middle Bar

$10,000 - 20,000 | Exclusive

Located in the heart of the Exhibit Hall, the Middle Bar is the central meeting spot for attendees and exhibitors to enjoy drinks and snacks, and to regroup between time spent on the show floor. Your brand will be integrated into the design of the bar and your logo included in digital and print advertising promoting the Middle Bar. You have the opportunity to provide a literature handout to be placed on the tables and promotional items which could include coasters, pop-sockets, bottle openers, pens, and more. Upgraded opportunities available including cabana meeting space, located in close proximity to the Middle Bar, and counter space in the Middle Bar area.

Interested in hosting a beer and wine happy hour? The opportunities are endless. Let’s work together on a unique activation.

Cabana Meeting Space


Located directly on the show floor, our cabanas are perfect for private product demos to a targeted audience or hosting client and team meetings. View availability and what’s included here

Additional Sponsorship Opportunities

Thought-Leadership Sponsorship
Onsite Branding Opportunities
Digital and Print Advertising

Why come to NAB Show New York?

"NAB Show New York has become an important part of our marketing strategy. Our presence in New York always delivers great results."

Jose Maria NoriegaJose Maria Noriega
Chief Marketing Officer and International Commercial Director



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