Attendee Service Sponsorships

NAB Show New York provides various amenities to its attendees to ensure that their experience is as successful as possible. Sponsorship of one of these services aligns your company with a valuable area of the show for Attendees. Exposure in this way is unavailable in any other sponsorship offered at NAB Show New York. 

NAB Show New York Program and Exhibit Guide

The NAB Show New York Program & Exhibit Guide, First Look, and Digital Preview are the resources that attendees will turn to for information on exhibitors, conference schedules, session descriptions and special events. It features detailed listings for all exhibitors and is a valuable reference during the Show and a must keep resource for anybody shopping for equipment or services all year long. Place your ad in one of the NAB Show New York print and digital resources and get maximum visibility with buyers during and after the Show – that’s 12 months of advertising impact with the industry’s most important buyers! As an advertiser, you will also be listed in the Ad Index.

Click here to view the Program and Exhibit Guide Rate Card.



NAB will produce lanyards printed exclusively with your logo and the NAB Show New York logo. They are distributed from various lobby locations in bins also featuring your logo. NAB will handle the all arrangements for printing, shipping and distributing of this popular keepsake. 


  • SOLD: Globecomm


Exhibit Hall Literature Bag

Literature Bags are used to carry information attendees gather while visiting the Show Floor. Your company may provide branded Literature Bags featuring your company logo to be distributed at your chosen Exhibit Hall entrance by your very own representatives! 


  • $10,000


Registration Sponsor

Sponsorship of the NAB Show Registration includes options pre-show, on-site and even post show. Extensive online branding pre-show, signage and promotional item give away on-site and online exposure following the event. This is the perfect option to touch each attendee both pre-show and on-site. Sponsorship also includes the opportunity to send a dedicated e-mail to all registrants right before the show! 


  • $10,000


NEW! NAB Show New York MIddle Bar

NAB Show New York is all about networking with current and potential clients, and what better way to reach a prospect than through providing them coffee to start their day or a cocktail to reward them for a great day at NAB Show New York.  The Middle Bar will give attendees an opportunity to get off their feet for a second and grab a drink throughout the day.  Sponsorship includes the opportunity to provide branded cups, napkins, etc, as well as signage throughout the Middle Bar 


  • $15,000


NAB Show New York Happy Hours

What could be better than happy hour at the end of a long day at NAB Show New York? Sponsor this great opportunity to buy a drink for attendees as they wind down their day. We will also work to place a bar as close to your booth as possible for maximum exposure for you! 


  • Wednesday - $20,000
  • Thursday - $20,000