EVP Programmatic
Hubbard Broadcasting

Currently I am EVP- Programmatic for Hubbard Broadcasting. I am charged with overseeing some of the paradigm shifts that are occurring in our business for Spot Television as it relates to Programmatic/Automation . I am working with a variety of Supply Side Platforms (SSP’s) and a number of Major Advertising Agencies. Prior to that I spent 37 years at Petry Television, the last 15 years as President /CEO where I had oversight of approximately $300 Million in National spots sales representing 150+stations and 200+ employees. I managed all aspects of the business including new business, client retention, employee retention as well as achieving aggressive P & L goals and delivered positive bottom line results for our clients .I started at Arbitron as a Research analyst moving up to Regional Sales Manager before leaving for Petry.

Why come to NAB Show New York?

"It’s a great convention to attend. They have the latest technology if you’re in the field of broadcast but they also have equipment for people in the film business. You could interact with representatives of the companies and offer workshops if you want to learn more."

NAB Show New York Attendee

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