Mr. Mike Bloxham has been Vice President of Television/Video at Frank N. Magid Associates, Inc., since December 16, 2013. Mr. Bloxham served as Executive Director of Marketing at Media Behavior Institute LLC. He has a wealth of experience in learning and understanding how and why people consume media, specifically television and video. He is perhaps best known for his time leading research initiatives for the Center for Media Design at Ball State University, where his group was instrumental in uncovering and predicting changing media behaviors in the early days of the fragmentation. In that role, he was relied upon to be a thought leader for the industry on a variety of topics, including using ethnography as a tool to better understand Americans' relationship with media and platforms.