President NABEF and Executive Vice President, Television
National Association of Broadcasters
Marcellus Alexander was named executive vice president, Television for the National Association of Broadcasters (NAB) in October 2002. Effective April 1, 2004, he was given the additional title and responsibilities of president of the National Association of Broadcasters Education Foundation (NABEF).
In his television role, responsibilities include growing TV’s NAB membership and providing an operator’s perspective for discussions on Capitol Hill and at the Federal Communications Commission on issues impacting the broadcast business. In addition, he has oversight of the Small Market Television Group Executive Roundtable and Exchange, Account Executive webcasts as well as key events and sessions at the annual Las Vegas convention.
As president of NABEF, his focus is on delivering its mission of providing broadcast training programs to strengthen our industry’s workforce and initiatives in support of the First Amendment and philanthropy. The foundation’s programs cover the full range of levels within the broadcast business. Programs designed to attract college graduates to the executive level, up to television and radio station ownership are included.
Prior to joining NAB, Marcellus was station manager and acting general manager of KYW-TV, the CBS-owned station in Philadelphia from 1987-1989 and vice president and general manager from 1999-2002. While at KYW, he improved the station’s news product, revitalized sales and strengthened its ties to the community.
Before re-joining KYW, Marcellus was vice president and general manager of WJZ-TV, the CBS-owned station in Baltimore. Under his direction, WJZ local news was expanded, Baltimore Orioles broadcasts were brought back and through a network affiliation change, WJZ’s market dominance was sustained.
Earlier in his career, he spent 10 years in radio at then ABC owned-and-operated station WRIF-FM Detroit rising through the ranks to become vice president and general manager. In 1986, Marcellus helped organize an investor group that purchased WRIF from Cap Cities/ABC, while serving as part owner and chief operating officer of Silver Star Communications in Detroit.
A native of Austin, Texas, Marcellus holds a BS degree in speech and journalism from Texas State University. In 1995, his alma mater presented him with its “Distinguished Alumni Award.” That same year, he received an honorary doctorate of humane letters from Western Maryland College in recognition of his community service.