Jordan Wertlieb is president of Hearst Television and a director of Hearst. He moved to the company's New York City headquarters as executive vice president in January 2011 after serving since 2005 as president and general manager of WBAL-TV, Hearst Television's NBC affiliate serving Baltimore, Md. He has management oversight responsibility for Hearst TV stations, digital properties and two radio stations across 26 U.S. markets.
Wertlieb serves as the vice chairman of the National Association of Broadcasters’ (NAB) Television Board, is a member of the A+E Television Networks Board, as well as a member of the Broadcasters Foundation of America Board and is a past president-chairman of the NBC Affiliate Board. He holds a bachelor’s degree from the University of Michigan, Ann Arbor, and is a graduate of the National Association of Broadcasters' (NAB) Broadcast Leadership Training Program.
Wertlieb began his television career in 1986 as a research analyst at Katz Communications in New York. He became a television sales account executive at Katz in 1989, representing television stations of Hearst Broadcasting (Hearst Television predecessor company), as well as other leading station groups.
In 1993, Wertlieb joined Hearst's WCVB-TV, Boston, as national sales manager and was promoted to local sales manager in 1998. In 1999, he was promoted to general sales manager of WBAL-TV, and in 2005 became the station's president and general manager. During his tenure there the station further solidified its position as Baltimore's No. 1 TV station and earned multiple journalism honors including two national Edward R. Murrow Awards, six National Headliner Awards, a national Walter Cronkite Award for political journalism and a Columbia University Alfred I. Dupont Award. Additionally, WBAL-TV and sister radio stations WBAL-AM and WIYY-FM innovated broad-based content and marketing partnerships with the Baltimore Ravens and the Maryland Lottery.