Executive Director, Business Development
KSL News Radio, KSL-TV

Jon Accarrino in the Executive Director of Business Development at Bonneville Salt Lake for KSL NewsRadio, KSL-TV, 103.5 The Arrow and FM100.3. 

He is an award winning sales and marketing executive with 20+ years of experience in branded content, community building, strategy and execution.

Previously, Mr. Accarrino served as Director of Social Media for Definition 6 where he orchestrated marketing initiatives for clients such as HBO, LexisNexis, Toto, Coca-Cola, Rubbermaid and Raymond Weil among others.

Mr. Accarrino is a digital marketing pioneer with a specialization in new technologies, promotional development, niche targeting, viral marketing and brand extension. Early in his career, he launched and managed many of NBC Universal‘s digital marketing initiatives including voice of brand, podcasting, blogging, online gaming, widgets, on-air talent training, social crisis management and news promotion integration. For NBC News alone, he was able to build and oversee the growth their social media presence between 2005-2010 from nothing to 90+ accounts with a combined community in excess of 10 million, including @TodayShow, @RachelMaddow and @DavidGregory.
 

Why come to NAB Show New York?

"I’m pleased with the turnout and types of attendees that participate in NAB Show New York — the east coast needed a strong broadcast exhibition and presence. Along with network broadcasters, we see many additional account opportunities for users of professional broadcast-quality video and audio equipment that are in the regional area. The New York location makes this a destination show, and co-location with AES gives us a stronger opportunity to grow our business. NAB knows how to market and promote a show, making NAB Show New York a worthy investment!"


Bob McAlpineRobert McAlpine
CEO
Cobalt Digital

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