Mashable Studios

Eric joined Mashable in June of 2015 to launch Mashable Studios from scratch. It has since evolved to a team of 50 producers, editors, cinematographers, animators, illustrators, etc., and produces all original visual and motion content for Mashable.

Prior to Mashable, he had been SVP, Brand Social & Content for DigitasLBi, leading development of original and partnered social and content strategy for brands such as Harley Davidson, Bank of America, General Motors, Lenovo, Sprint and many others. 

Prior to Digitas, Eric spent 25 years as a producer of episodic television, TV commercials, feature and documentary films, and music videos. He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy. As a TV Commercial Executive Producer, he worked with Oscar winners Errol Morris, Robert Richardson and Hank Corwin on projects across the globe. 

Eric has an undergraduate degree from Boston University, and graduate degrees from Boston University and Harvard University.

Why come to NAB Show New York?

"I’m pleased with the turnout and types of attendees that participate in NAB Show New York — the east coast needed a strong broadcast exhibition and presence. Along with network broadcasters, we see many additional account opportunities for users of professional broadcast-quality video and audio equipment that are in the regional area. The New York location makes this a destination show, and co-location with AES gives us a stronger opportunity to grow our business. NAB knows how to market and promote a show, making NAB Show New York a worthy investment!"

Bob McAlpineRobert McAlpine
Cobalt Digital

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