Adam Ostrow joined TENGA as the chief digital officer. Ostrow is responsible for creating, evangelizing and implementing TEGNA’s digital vision and strategy. He will build on TEGNA’s already strong digital assets and products to inform, engage and grow audiences across multiple platforms.
Ostrow, who was previously chief strategy officer at Mashable, had been with Mashable since 2007 and was the company’s second employee. He was closely involved in virtually all aspects of developing and growing the brand. He most recently served as chief strategy officer and board member, spearheading new growth initiatives across the company including international expansion, e-commerce and creating the Mashable Studios division. He was also responsible for all strategic business development efforts, including content acquisition, distribution and licensing deals with media companies, social networks and OTT platforms. Ostrow joined the company as editor in chief, leading the company’s editorial and social strategy while overseeing the newsroom and growing its audience more than tenfold. He also authored more than 2,500 articles and managed Mashable’s social media feeds.
Ostrow is a highly sought-after speaker and has spoken at Cannes Lions, SXSW Interactive, International CES and TED Global. His TED Talk, “After Your Final Status Update,” has been viewed more than one million times.
Ostrow has a B.A. in Journalism from the University of Maryland. He is currently a member of the University’s Merrill College of Journalism’s Board of Visitors.