Thursday, October 19
Location: CREATE FWD Stage 3
As adoption of virtual reality grows, brands can become the ultimate driver for compelling experiences. Brands have a unique opportunity to engage consumers like never before, utilizing their products and branding as a gateway to memorable storytelling or interactive experiences. The key is careful integration: marrying the right experience with the right brand and vice versa. Tom Westerlin will discuss best practices and pitfalls, using Sapporo's Mio Garden as an example – from concept to brand pairing.