Reinventing the Ad: Succeeding in Brand Storytelling

Reinventing the Ad: Succeeding in Brand Storytelling

Wednesday, October 18

4:35 pm

5:05 pm

Location: CONTENT FWD Stage 2

Since its beginning in 2016 The Brand Film Festival has honored the best 'storytelling' from brands working with artists and filmmakers. To attract an audience, marketers are increasingly aware of the evolution that is leading brands to create content that is as compelling and artistic as any film or TV series. This new era in advertising has turned away from traditional commercials that interrupt our internet browsing and television programs and driven marketers to create stories that touch audiences and spark emotion. In this panel, chief marketing officers and creative talent will explore what it takes to excite audiences. 

Produced in partnership with the Brand Film Festival (BFF) 

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