Maximizing Advertising Creative with New Camera Tools and Techniques

Maximizing Advertising Creative with New Camera Tools and Techniques


Wednesday, October 18

11:15 am

11:45 am

Location: CREATE FWD Stage 3

There's a plethora of new tools and techniques on the scene that can maximize the design and production values of video advertising. Among them are new ultra-sensitive and high dynamic range cameras and monitors, straightforward color management systems, a growing library of lens choices and advances in lighting and workflows. Hear from leading cinematographers and digital imaging technicians how they use the latest artistic and technical innovations to provide producers with increased efficiencies and take the on-set creative experience to the next level. 

Produced in partnership with International Cinematographers Guild Local 600 (ICG) 
 

Key Topics: 
Advertising
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