Thursday, October 19
Location: CONTENT FWD Stage 2
Competing for audience and revenue as a branded OTT channel can appear daunting in what appears to be an over-saturated market. Cord-cutters and cord-nevers are here to stay, and that presents an opportunity to tune-in to untapped audiences by ramping up their online presence. As we begin to witness a tipping point in digital vs. linear traffic, join us as we dive into the best strategies for leaning into your brand and embracing over-the-top content engagement. Hear how to leverage your knowledge and strengths to identify the best routes for increasing digital traffic and monetizing content on web, mobile, console, and social. Digital Leaders in this space come together to map out what lies ahead, discuss emerging strategies for winning and retaining your audience while increasing your revenue and what new entrants into the OTT space should avoid doing from the get-go.