Online multiplayer gaming is no longer the preserve of a small number of avid fanatics. It's gone mainstream and is attracting a populist wave as manifested by the "Fortnite effect". This phenomenon creates presumed expectations of performance, especially low latency, that the gaming ecosystem has to anticipate and address without missing a beat. Everyone knows, "You lag, you lose". This presentation will seek to unravel the network spaghetti and highlight an elegant path forward to delight the gaming hordes. Learn how Haste technology & Ericsson's UDN platform, and Internet Service Providers can work together to deliver a superior gaming experience to players.