Wednesday, October 18
Location: CONTENT FWD Stage 2
According to a recent eMarketer report, TV was a $75 billion market this year, with digital expected to equal that figure next year; According to Strategy Analytics OTT video revenue will surpass $30 billion by 2020, up from $19.45 billion in 2016, with steady double digital growth. This trend is mainly driven by the promise of addressable TV - i.e. individualized TV advertising. And now, AT&T and Time Warner are pointing to targeted advertising as a major benefit of their proposed $85 billion merger.
This panel discussion will explore what advertisers want - to combine the data intensity of internet advertising with the clear value and ability to change peoples' perceptions that you get with a television ad. The panel will dive into the automation of planning and buying and media monetization across screens, the unification of TV and digital data, and unlocking premium inventory on OTT and VOD, among related concerns to broadcasters, advertisers and technology providers.