Future of Content Strategy: How to Master Programming, Rights, and Distribution in a Multichannel Marketplace

Future of Content Strategy: How to Master Programming, Rights, and Distribution in a Multichannel Marketplace


Thursday, October 19

9:00 am

10:30 am

Location: 3D10

Twenty percent of video consumed every day is now on digital devices. Have you created a content strategy to profit from changes in viewership? 

Millions are lost when media companies are unable to accurately use their content assets across the multiple distribution platforms from mobile apps to streaming video and OTT partners. Programming and rights management has been blown apart, with wildly diverging rules around different screens and channels, technical formats, languages and regulations. Add in distribution across social media and YouTube, and it's clear that now is the time for media companies to create a new strategy that is flexible, automated and scalable enough to serve today's multichannel market.

By invitation only when you register for NAB Show New York.

Supporting Partners 

Sintec Media

SpotX

 

Schedule:

8:30 - 9 a.m. – Breakfast and Networking 

9 - 9:05 a.m. – Introduction – Welcome remarks by Lorne Brown, CEO, SintecMedia 

9:05 - 9:30 a.m. – The State of the Industry Keynote – 18th Century Naval Warfare & The Evolution of 21st Century Media Strategy with Mitch Oscar, Founder of HocusFocus

9:30 - 10 a.m. – Panel Discussion – Maximizing your Content ROI: Profit Growth, Content Valuation, & Data Infusion - Featuring Will Kreth, Executive Director, EIDR, Chris Pizzurro, Head of Sales & Marketing, Canoe Ventures and Brad Danaher, Director of TV Solutions, Experian Marketing Services. Moderated by Mitch Oscar, Founder of HocusFocus

10 - 10:30 a.m. – Group Discussion, Led by Lorne Brown, CEO at SintecMedia, and Industry Leaders

10:30 a.m. – Closing Remarks 

Produced in partnership with SintecMedia 

Registration Package: