Thursday, October 19
The panel of experts will share their perspectives on effective multi-platform campaigns that integrate both traditional and digital media. And, most importantly, with clients demanding ROI, how they deliver across mUltiple platforms with attribution.
Digital Advertising Agency Panel
Scott Hopeck, President New York Region, IHeart Media.
Paul Potratz, President, Potratz Advertising, Albany, NY
Sara Poe, VP Media & Content, Tipping Point Advertising, Buffalo and Rochester, NY
Malorie Benjamin, Media Director, Quinlan & Co., Buffalo, NY
Lisa Kleinman,VP,AMD Broadcast at Hill Holliday,Trilia Media, NYC
Produced in partnership with New York State Broadcasters Association (NYSBA)