WASHINGTON, D.C.— Television advertising professionals will address the medium’s ability to participate in trends that are sweeping the broader ad industry, from automated selling and addressability to audience segmentation and multiplatform targeting, in a panel on October 17 as part of TV2020: Monetizing the Future at the 2018 NAB Show New York.
Participants include Rob Weisbord, chief revenue officer at Sinclair Broadcast Group; Frank Friedman, vice president of consumer engagement for local media at E.W. Scripps; Jennifer Hungerbuhler, executive vice president, managing director, local video and audio investment at Amplifi US/Dentsu Aegis Network; and Howard Hominoff, senior vice president at MediaLink.
Automated selling, the use of more refined audience targeting data and the industry’s commitment to move into advanced advertising are among several topics that will be discussed in the session.
The TV2020: Monetizing the Future conference will examine a range of issues facing the broadcasting industry, including the outlook for retransmission consent revenue, the impact of advanced advertising on spot TV and the investment case for technologies including IP infrastructure, cloud-enabled distribution, OTT platforms and AI-enabled news production.
As previously announced, The New Yorker’s Ken Auletta will open the conference and CBS Sports’ Sean McManus will appear in a keynote interview with TVNewsCheck Editor Harry A. Jessell.
Additional information about the TV2020: Monetizing the Future Conference is available here.