Ken Auletta, longtime writer of The New Yorker’s “Annals of Communication” column and author, most recently, of Frenemies: The Epic Disruption of the Ad Business (and Everything Else) will open TVNewsCheck’s annual TV2020: Monetizing the Future conference, where he will survey advertising’s complex new terrain and the adaptive strategies it demands.
Auletta, whose new book looks at the forces upending the $2 trillion global advertising and marketing business through the lens of the “frenemy” relationships and Big Data that are now shaping it, will address these new dynamics on Wednesday, Oct. 17, at New York’s Javits Center.
Auletta has written his New Yorker column since 1992 and is the author of 12 books, including Googled: The End of the World as We Know It; Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of The House of Lehman; and World War 3.0: Microsoft and Its Enemies.
“Nearly three decades ago, Auletta brilliantly chronicled the disruption of broadcasting by cable TV in Three Blind Mice,” said TVNewsCheck Editor Harry A. Jessell. “Now he has mapped out the changes sweeping through advertising and marketing — a world where, as he puts it, Mad Men have been eclipsed by Math Men.”
TV2020: Monetizing the Future, is a TVNewsCheck conference, now in its third year, presented at NAB Show New York. This year’s conference will examine a range of issues facing the broadcasting industry, including the outlook for retransmission consent revenue, the impact of advanced advertising on spot TV and the investment case for technologies including IP infrastructure, cloud-enabled distribution, OTT platforms and AI-enabled news production.
Sean McManus, chairman of CBS Sports, will be the keynote interview.
To register for TV2020, click here.