Offer your customers and prospects a Free Exhibits Pass ($50 value) with your unique Guest Pass Code*. Increase traffic to your booth while exhibiting at the Show and build a list of qualified leads!
NEW! Use custom marketing tools to promote your presence at the Show.
* Guest Pass Code rates increase to $25 on October 15 - no exceptions.
Guest Pass Codes should be used to register your customers and prospects only. All booth personnel must register through Exhibitor Registration.
How to Find Your Code
Log into your Exhibitor Dashboard to get your code. This code can then be embedded into the attendee registration URL: https://registration.experientevent.com/shownab198/Flow/ATT/?marketingcode=NYCODEHERE (replace NYCODEHERE with your unique guest pass code). Don't know your Exhibitor Dashboard login? Contact us.
Customized Banner Ad Tool
Tips and Best Practices
Share with your team
Encourage your team to embed the Guest Pass Code in their email signatures, mention on calls and in voicemails. Have some fun!
Include Your Guest Pass Code in All Marketing Communications
Embed your Guest Pass Code into the NAB Show New York Registration URL and include in eNewsletters, on your website and via social media - https://registration.experientevent.com/shownab198/Flow/ATT/?marketingcode=NYCODEHERE (replace NYCODEHERE with your unique guest pass code).
Track Your Efforts
Login to your company's registration portal and download the list of people who have used your code to register. You can also find your list of registered guests in the marketing resources portal.
Ensure that Your Guests Visit Your Booth
Don't let all your hard work go to waste! Entice your guests to come to your booth and see your products. Create a game or a raffle targeted towards your guests.
Social Media Post Suggestions
Promote your presence at NAB Show New York by customizing our pre-drafted social media blurbs. Just replace NYXXX with your code and send!
- ((Company Name)) team is bringing new trends and innovations to the #NABShowNY Show Floor. Get a FREE Core Package on us with code NYXXX. Rates increase 10/15.
- Come see ((Company Name)) in Booth #XXXX at NAB Show New York! Use code NYXXX by 10/15 to get a FREE Core Package! #NABShowNY
- Don’t miss us at NAB Show New York! The media capital of the world for a reason – see how we’re leveraging it to empower content and creativity. Use code NYXXX by 10/15 to get a FREE Core Package!