Deliver the greatest impact and visibility of your brand leading up to, throughout, and following NAB Show New York. Select any of these opportunities or let’s work together to create a customized package meeting specific marketing goals with hands-on assistance from the NAB Show New York Sponsorship team.

  • 90% of our Buyers Authorize, Specify or Recommend Purchases
  • 62% Plan to Buy in the next 12 months
  • 23% Attendees buy from companies they have never heard of before
  • Priority Point bonus: Sponsors will also earn points for dollars spent with NAB Show New York toward their priority point total for space selection in next year's Show. Visit the Priority Points page for additional details. 

Contact Us

For more information on any of the opportunities listed below please contact Melissa Kittson and mention the opportunity of interest in the subject line of your email.

Onsite Branding and Sponsorships

Onsite Signage

Have your brand seen first by 30,000+ attendees. Interior, Exterior, Lobby and Show Floor inventory available.

View Opportunities


Feature your logo on some of the tangible items provided onsite.

Lanyards - SOLD

One of our most popular items that highlights your company with your logo and the NAB Show New York logo. They are distributed in the Registration area and NAB will handle the all arrangements for artwork, printing and shipping.

Pricing: SOLD

Aisle Signs

Be top of mind when attendees look up to navigate the show floor. Drive traffic with your logo and booth # featured on a 3’x6’ sign that hangs that will hang adjacent to the 12 aisle number signs in the hall.

Pricing: $12,000

Exhibit Hall Literature Bags

75% of attendees at tradeshows pick up a bag at the entrance before heading in to check out the floor. Sponsor provides 10,000 literature bags with your messaging and NAB Show keeps them stocked throughout the show. Sponsor may elect to stuff the bags with a promotional item or literature prior to shipping them to NAB Show New York at their own expense.

Pricing: $5,000

Branded Attendee Swag

Attendees will “take you with them” when they receive your branded novelty item as an extra bonus to their show experience. Swag will be stored in a specific location for attendees to grab onsite and the sponsors will be promoted as part of our attendee marketing. Sponsor could also elect to have the promo item in their booth and NAB Show New York will send out a dedicated email announcing where to pick up their show swag which will drive traffic to your booth. Possible items include phone charging battery, sunglasses, reusable water bottle, t-shirt, screen cleaning cloth, pen, notepad, USB wristband, etc.

Inquire for Options/Pricing

Bars & Lounges

Sponsor the Middle Bar or the Attendee Lounge.

Registration and Attendee Lounge Sponsor - SOLD

All attendees must visit Registration to pick up their badges and sponsors will receive logo recognition in the registration area and pre-show communications.  We’ve also added an Attendee Lounge that will be adjacent to the registration area allowing sponsors to provide literature, meet with clients or give attendees a VIP experience in a high-traffic area.

Inquire for design and specific benefits.

Pricing: SOLD

The Middle Bar - SOLD

The Middle Bar is BACK! Showcase your company right in the middle of the floor where attendees meet up, grab a quick bite and a drink. It is also the hotspot for our daily happy hours where everyone gathers to connect. Sponsorship includes drink tickets for Wednesday’s Opening Night Party, Thursday’s Happy Hour, extensive branding with logos on all pre-show and onsite signage as well as a custom promotional item to be disseminated throughout the show in the Bar. Sponsors may also scan badges during the show to collect leads.

Pricing: SOLD

Parties & Events

Help us host the official opening night party, or give us the details of your own hosted event and we’ll help support with targeted invites to attendees.

Opening Night Party

Wednesday, October 18
6 - 8 p.m.

NAB Show New York is hosting an Opening Night Party and sponsors can be a part of the biggest networking event of the show.

View Opportunities

Late Night with NAB Show New York

Wednesday, October 18
9 p.m.

Need to catch your breath following the busy day on the show floor but want to regroup and sponsor a Late Night party? NAB Show New York will support your event with promotions to select segmented attendee lists or all attendees with a dedicated email blast sent out on your behalf with invitations to “THE” can’t miss “after” party. 

Pricing: $5,000


Email and Digital Advertising

Digital Branding Package

Be the exclusive, week-long sponsor of the NAB Show New York website, emails and social posts.

View Details

Dedicated Emails

The only dedicated message Exhibitors can create to reach all registered attendees.




Post Show




Promotional Emails

Place banner advertising and a short message in one of the official NAB Show New York promotional emails distributed to thousands of industry professionals in the months leading up to the event.

Pricing: $3,000

Online Directory and Official Show App

Upgrade your complimentary directory listing to increase leads and drive traffic to your booth.

View Opportunities

NAB Show New York Event Guide, First Look and Digital Show Preview

Get maximum visibility and generate pre-show excitement with buyers by placing an ad our NAB Show New York print and digital resources.

View Opportunities


Thought Leadership

Inspiration Stages

50+ sessions occurring across four unique, on-floor stages; seen by 30,000+ attendees.

Available Opportunities:

NY Post | Production Conference

World-class training program for production and post professionals, produced in partnership with FMC.

View Opportunities

Connected Media | IP

Through exhibits and a full seminar program, CM | IP showcases the tools and knowledge to deliver the ultimate multiscreen audience experience.

View Opportunities

TV2020: Monetizing the Future

200+ C-Suite broadcasters, financial analysts and investors exploring the profit potential of emerging opportunities.

View Opportunities

NYSBA Digital Leadership Academy

100+ digital sellers and sales managers from broadcast stations across New York State and New York City.

View Opportunities



Directory listing

Complete your directory listing to be included in the online exhibitor directory and the printed NAB Show New York Show Guide.

Submit Directory Listing 

Marketing Toolkit

Access your custom registration link providing free registration for your clients and prospects, as well as multiple marketing assets to use in your preshow promotions.

View Toolkit

Why come to NAB Show New York?

"Technology is moving faster than ever before within the broadcast industry. We have moved from seeing micro evolutionary progress from year to year to macro evolutionary leaps in technology. It is no longer sufficient to have a single major event to keep up with all the changes. I applaud NAB for creating a well timed event that attracts the best of the best. NAB Show New York is not optional for the modern broadcaster, it is a necessity."

Shawn MaynardShawn Maynard
Florical Systems



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