Targeted Program

Open to all registered with the Digital Leadership Academy Package.

Conference Schedule

Wednesday, October 17 | 1 - 5 p.m.
Thursday, October 18 | 9 a.m. - 5 p.m.

View Session Schedule

1D, 1D03/1D04

The Jacob K. Javits Center
655 West 34th Street
New York, NY 10001

Produced in Partnership with

Professionals Training in Digital News, Sales, and Production

This year’s Digital Leadership Academy (DLA) will feature an exciting new format. The objective is to provide you with the best in sales training to cover all your station’s needs. The market has evolved rapidly, and sales training must encompass both the digital and traditional broadcast side of the business. The DLA will help your sales staff become more effective.

General Sessions on October 17 will cover the hottest topics in digital sales.

Breakout Sessions on October 18 will be divided into two tracks to meet your diverse sales needs:

Track I features the IAB’s famed Digital Media Sales Certification Prep course. The six-hour course will be hosted by IAB digital trainers.  By all accounts the IAB course is the gold standard for digital media sales training.

Track II features nationally recognized broadcast sales expert Adam Armbruster, Sr. Partner, ESA. He will take a deep dive into specific sectors including; automotive, home services, health care, legal and financial services.

Thursday, October 18 | 12 - 2 p.m. | 1A27

Individuals registering for the DLA are invited to attend the New York Leadership and Hall of Fame Luncheon.

Learn More

Session Highlights

Digital Leadership Academy: Opening Keynote

Wednesday, October 17 | 1:00 pm2:00 pm | Exhibit Hall 1D

Opening keynote with Joe Weir, Vice President Digital Media, Cox Media Group

Digital Leadership Academy: Proving Local Attribution & ROI - "A Top Challenge for Advertisers"

Wednesday, October 17 | 2:00 pm3:00 pm | Exhibit Hall 1D

Details coming soon.

Digital Leadership Academy: Annual Digital Sales Idea Contest

Wednesday, October 17 | 3:00 pm4:00 pm | Exhibit Hall 1D

Stations present original ideas that have worked in their markets - Prizes awarded.

Digital Leadership Academy: General Session "Cool Tools Exchange"

Wednesday, October 17 | 4:00 pm5:00 pm | Exhibit Hall 1D

Details coming soon.

Digital Leadership Academy: Interactive Advertising Bureau's Digital Media Sales Certification Training

Thursday, October 18 | 9:00 am5:00 pm | 1D03/1D04

Whether you are experienced or newer to digital media, the Digital Media Sales Certification Prep Course provides detailed insight into each content area of the certification exam and key strategies for digital media sales success. You'll emerge... Read More

Digital Leadership Academy: Digital Sales Training

Thursday, October 18 | 9:00 am5:00 pm | 1D05/1D06

Sessions will discuss digital trends for all clients, their immediate needs, expectations and objections. We will focus on digital tools that make money and where to find opportunity in each category. Sessions will provide updates on economic... Read More

New York Leadership and Hall of Fame Luncheon

Thursday, October 18 | 12:00 pm2:00 pm | Exhibit Hall 1D

The Board of Directors of the New York State Broadcasters Association is proud to announce its Hall of Fame Class of 2018. David Donovan, President of the New York State Broadcasters Association stated: "The Class of 2018 represents the best in... Read More

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Why come to NAB Show New York?

"Attending NAB Show (New York) brings awareness and appreciation for how changes in technology drive platform decisions regarding new projects anticipating a world audience particularly in news gathering."

NAB Show New York Attendee



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