$500. Conference+ registration required. (NYSBA members receive complimentary access. Contact NYSBA for code.)

This program runs Wednesday, October 16 - Thursday, October 17. View session schedule.

Sessions are held in rooms 1D, 1D03 and 1D05.

Produced in Partnership with

Professional training in digital news, sales, and production.

This year’s Digital Leadership Academy (DLA) will feature an exciting new format. The objective is to provide you with the best in sales training to cover all your station’s needs. The market has evolved rapidly, and sales training must encompass both the digital and traditional broadcast side of the business. The DLA will help your sales staff become more effective.

Access to the Luncheon is included with the Digital Leadership Academy pass, or you can add a ticket to any other registration package for $50.

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Session Highlights

Ad Club of New York - Media: NOW Conversation

Wednesday, October 16 | 10:00 am11:00 am

Diana Anderson, SVP, Group Director, National Audio and Local Digital Activation at Carat USA will host the panel sponsored by the Ad Club of New York. The leading trade association for the... Read More

Market Realities in New York - Cross-Platform Competition

Wednesday, October 16 | 11:00 am12:00 pm

Rick Ducey, Managing Director, BIA Advisory Services will host a top notch panel of experts. Local Radio and TV stations are competing in a market environment where most of the ad spending growth is... Read More

Mastering Digital Ads: How to Grow Local Ad Sales with Digital Media

Wednesday, October 16 | 1:00 pm3:00 pm

Ben Silverstein, CEO of Ad Coach. Ben is an award winning digital media professional with over a decade of experience working in the digital space. See https://adcoach.co/

DLA Advertising Contest - Prizes to those Attending DLA

Wednesday, October 16 | 3:00 pm3:30 pm

Clients and advertisers demand the best.  So we will celebrate the best broadcast and digital advertisements on Wednesday afternoon at the DLA.  We will present Amazon gift certificates for the best... Read More

Track I: Real World Client Centric Digital and Broadcast Training

Thursday, October 17 | 10:00 am4:00 pm

Noted sales executive Adam Armbruster, Senior Partner Eckstein, Summers, Armbruster & Company (ESA) will host this in depth four hour track designed to help local sellers build effective and... Read More

Track II: Interactive Advertising Bureau (IAB) Digital Media Sales Certification

Thursday, October 17 | 10:00 am4:00 pm

Prepares both experienced media sellers and those new to digital media for the only globally recognized credential for digital media sales professionals. This course will help you sell digital... Read More

New York Leadership and Hall of Fame Luncheon

Thursday, October 17 | 12:00 pm2:00 pm

NYSBA’s 2019 New Yorker of the Year: FCC Commissioner Michael O’Rielly The Board of Directors of the New York State Broadcasters Association is honored to select FCC Commissioner Mike O’Rielly as... Read More

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Why come to NAB Show New York?

"It is a great place for stations to look at and check out new equipment that they might want to purchase."

NAB Show New York Attendee



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