Professionals Training in Digital News, Sales, and Production
This year’s Digital Leadership Academy (DLA) will feature an exciting new format. The objective is to provide you with the best in sales training to cover all your station’s needs. The market has evolved rapidly, and sales training must encompass both the digital and traditional broadcast side of the business. The DLA will help your sales staff become more effective.
General Sessions on October 17 will cover the hottest topics in digital sales.
Breakout Sessions on October 18 will be divided into two tracks to meet your diverse sales needs:
Track I features the IAB’s famed Digital Media Sales Certification Prep course. The six-hour course will be hosted by IAB digital trainers. By all accounts the IAB course is the gold standard for digital media sales training.
Track II features nationally recognized broadcast sales expert Adam Armbruster, Sr. Partner, ESA. He will take a deep dive into specific sectors including; automotive, home services, health care, legal and financial services.