NAB Show New York

Core Sessions


In addition to the Exhibits, the Core Package includes access to two full days of 60+ Core Sessions and Keynotes throughout five on-floor Inspiration Stages. These 30 minute sessions feature the hottest topics of most concern to media and entertainment professionals, delivered by industry thought leaders – all with a unique New York focus.

Explore keynotes and 30-minute sessions on:  

Keynote Schedule

Wednesday, November 9

Keynote Conversation: Big Sports. Big Events. The Most Exciting Live TV.

Wednesday, November 9 | 10 - 11 a.m.

Hello

Keynote: The Evolution of Satellite Technology - Meeting Tomorrow’s Broadcasters’ Needs

Wednesday, November 9 | 11:30 a.m. - 12:30 p.m.

For 40 years, satellites have been the dominant transmission medium for television distribution - delivering content to cable headends, local television stations and direct-to-home - and ultimately to the consumer's television set. Broadcasters and content providers are now reaching viewers on many different devices and using a variety of platforms. The needs of broadcasters and content distributors are changing, as viewing habits are changing. This session will examine those changes from the perspective of the broadcaster, the satellite operator and the satellite manufacturer. The panel of experts will discuss new satellite technologies that are being designed to meet those changing needs and expand the role of satellites in content delivery.

Keynote: Q&A with Soledad O’Brien, Host of Hearst Television’s “Matter of Fact with Soledad O'Brien,” and Gordon H. Smith, NAB President and CEO

Wednesday, November 9 | 1:30 - 2 p.m.

Award-winning TV political journalist Soledad O'Brien, CEO of Starfish Media Group and host of "Matter of Fact with Soledad O'Brien," produced by Hearst Television and distributed by Sony Pictures, will join will join NAB President and CEO Gordon Smith, a former two-term US Senator from Oregon, for a candid and wide-ranging post-Election Day conversation on politics and the media. Topics will include the sometimes tense relationships between the press and candidates, the challenges for reporters covering a new president and Congress, and the hurdles facing both of the major political parties following such a unique election cycle.

Innovation Celebration with Keynote Barry Libert, CEO of Open Matters

Wednesday, November 9 | 2:45 - 3:45 p.m.

2:45 p.m. Keynote: Barry Libert, CEO, Open Matters 

3:05 p.m. The NABEF Excellence in Innovative Technology Awards Program and Honorees
Presented by Marcellus Alexander, Executive Vice President, Television, NAB and President, NABEF

Andrew Briz, University of Florida Innovation Center- News-Ready Hypervideo player
Jayson Chesler and Carolina Marquez, The ASU Innovation Team, Arizona State University, Walter Cronkite School New Media Innovation and Entrepreneurship Lab-Cronkite News Virtual Reality App
Noelle Vela, Texas Tech University – Vozra political gaming engagement App

3:15 p.m. Interactive Q&A Discussion with the PILOT Innovation Challenge Winners
Presented by John Clark, Executive Director, PILOT
In June, PILOT issued the challenge "How might local television and radio broadcasters engage their communities with next generation content on any device, whether big, small or moving?" The winners who made it through three rounds of judging will be introduced. 

Produced in partnership with National Association of Broadcasters Education Foundation (NABEF) and PILOT 

Session Schedule

Wednesday, November 9

Basics of Satellite Communications for the Broadcast Industry

Wednesday, November 9 | 8:30 - 9:30 a.m.

This two-part seminar is designed for broadcast professionals who need an introduction to satellite communications. 

Part 2 covers the following:
*Applications for communications satellites in the broadcast industry, including content delivery to terrestrial head end sites, the home, mobile devices, and from satellite news gathering sites. 
*A discussion on new satellite technology trends including the role of high throughput satellites (HTS) in the broadcast industry.
 

Keynote Conversation: Big Sports. Big Events. The Most Exciting Live TV.

Wednesday, November 9 | 10 - 11 a.m.

Hello

Apps Made Easy: Finding the Sweet Spot Between Time and Functionality in App Development - Presented By Applicaster

Wednesday, November 9 | 11 - 11:30 a.m.

Apps are a wonderful way for TV broadcasters and format owners to connect with viewers on their most personal device. But developing these apps has traditionally been a lengthy and costly process. Until now.
In this session, we will present an alternative, which revolutionizes the way apps are built, enabling broadcasters and format owners to create premium quality, customized apps in a matter of hours rather than months. 
While apps can be created relatively quickly, it does not mean that broadcasters are willing to give up on the functionality apps should offer, including:
· Interactivity features that transform viewers into active participants and consumers. · Integration capabilities to enhance 'traditional' broadcast operations and boost ratings, such as OnScreen Graphics, analytics etc. · Ease of use and Scalability – offering easy remote management and the ability to easily add new features and plugins.
The session will conclude with real examples of broadcaster apps already utilizing this method of launching new apps.

Drones…Getting Beyond High, Wide (and Stupid)

Wednesday, November 9 | 11:15 - 11:45 AM

Drones are transforming the role of aerial cinematographers. What new creative options do drones enable? What do filmmakers need to know when planning and executing drone shots? What is the impact of the FAA’s latest Part 107 guidelines on production? See great drone shots and hear from leading aerial operators and drone cinematographers who are defining the craft and its implementation on features, TV, news, and advertising.

Produced in partnership with International Cinematographers Guild (ICG)

Programmatic is Coming to Local Broadcast TV

Wednesday, November 9 | 11:15 - 11:45 a.m.

The local TV industry is developing a new personality based on an emerging set of solutions and initiatives around data-driven audience targeting advertising. This includes programmatic TV, addressable and ad-supported video on demand television platforms. The core value proposition of programmatic TV is that it can add efficiency and accuracy to the buying and selling of TV inventory. Programmatic TV supports more precise audience targeting beyond the traditional age and gender. We analyze four impediments to the success of programmatic TV: lack of transparency, potential for sales channel conflicts, concerns about reach and frequency unduplicated across channels, and data and universe standardized definitions. 

Produced in partnership with BIA/Kelsey

Keynote: The Evolution of Satellite Technology - Meeting Tomorrow’s Broadcasters’ Needs

Wednesday, November 9 | 11:30 a.m. - 12:30 p.m.

For 40 years, satellites have been the dominant transmission medium for television distribution - delivering content to cable headends, local television stations and direct-to-home - and ultimately to the consumer's television set. Broadcasters and content providers are now reaching viewers on many different devices and using a variety of platforms. The needs of broadcasters and content distributors are changing, as viewing habits are changing. This session will examine those changes from the perspective of the broadcaster, the satellite operator and the satellite manufacturer. The panel of experts will discuss new satellite technologies that are being designed to meet those changing needs and expand the role of satellites in content delivery.

Scaling the MAM Mountain: How to Benefit from Phased Deployments of Distributed Systems Presented By IPV

Wednesday, November 9 | 11:45 a.m. - 12:15 p.m.

Hearst Television is a national multi-media company that owns and operates 30 local television stations and two local radio stations across the United States of America.
Joe Addalia from Hearst and Nigel Booth from IPV discuss the challenges of implementing a Media Asset Management system across a station group such as Hearst. The session will look at the approach taken, the challenges of user adoption and the benefits of adding new functionality in order to address the business needs.
Learn how Joe and his team were able to save money and increase productivity on their current and immediate requirements whilst also creating a platform of adaptable services capable of responding to new business directives.

Revolutionary Features for Digital Broadcast Satellites Sponsored By Boeing

Wednesday, November 9 | 12:30 - 1 p.m.

Sponsored by

Boeing

 

Data Driven Sales - How to Sell Audiences Across TV and Digital Media

Wednesday, November 9 | 12 - 12:30 p.m.

Advertisers want to buy audiences. As more consumers move their viewing habits across screens from TV to the PC and mobile, media companies need to provide audience-driven advertising products that seamlessly deliver across these channels. This session will explore best practices for media companies looking to create scale and profitability in a data-driven, multi-screen sales environment. The presentation will include original survey research that explores where media companies are today and what their biggest pains and opportunities are as they prepare for converged TV and Digital sales. 

Selling Stories: AKA on Entertainment Advertising

Wednesday, November 9 | 12 - 12:30 p.m.

AKA, a global advertising agency focused on live entertainment will discuss the revolutionary thinking behind its award-winning broadcast and content campaigns for Broadway hits such as Once, Matilda and the upcoming Charlie and the Chocolate Factory. From the innovative creative strategy and category-changing execution through to groundbreaking use of data analytics, AKA tackles the unique challenges of translating one-of-a-kind in-person experiences into mass market media for Broadway and beyond. 
 

Dynamic Ad Insertion for Live Simulcast: Making Personalisation Count Presented By Yospace

Wednesday, November 9 | 12:30 - 1 p.m.

Live simulcast has become a major focus for broadcasters over the last 12 months, partly because of the exponential growth of online audiences and partly because of the unexpectedly high returns available through Dynamic Ad Insertion.
In this presentation Yospace will outline the reasons why server-side DAI is having such an impact, from personalisation to user experience. We'll also cover the key integrations required to deliver ad replacement that meets user expectations set by linear TV, while being robust enough to support major event traffic.
We'll draw on our experience of major events, such as this summer's Euro2016 and Copa América Centenario football tournaments, explaining how reliability at scale is achieved in an environment where viewers press play within 5 minutes of kick-off and often watch streams for well over 2 hours.
Boasting a customer base that includes Sky, ITV, Channel 4, ITV and DIRECTV, Yospace is well placed to discuss some of the successes in major broadcaster's recent deployments, including consistent reported view-through rates of over 98% - a figure that surpasses equivalent ad spots on linear television.
In a world where online-only providers are posing a significant threat, we'll outline why broadcaster's futures are looking very bright.

Satellites, Teleports and the Cloud

Wednesday, November 9 | 1:30 - 2:10 p.m.

The amount of linear television streamed over the Internet has grown dramatically over the past few years and no one believes that the trend will not continue going forward. However, for the big cable networks, the revenue generated by linear television delivered via traditional satellite and cable still dwarfs that generated over the Internet. At the same time the ready availability of virtualized cloud based compute capability has signaled the start of a revolution in the way linear television is created and delivered to the masses. This panel will discuss the end-to-end workflow of linear television and how satellites, teleports and the cloud can be combined in future to deliver an optimized workflow that plays to the strengths of each, delivering enhanced experiences for consumers whilst at the same time maximizing profitability for both the content providers and their distributors.

Keynote: Q&A with Soledad O’Brien, Host of Hearst Television’s “Matter of Fact with Soledad O'Brien,” and Gordon H. Smith, NAB President and CEO

Wednesday, November 9 | 1:30 - 2 p.m.

Award-winning TV political journalist Soledad O'Brien, CEO of Starfish Media Group and host of "Matter of Fact with Soledad O'Brien," produced by Hearst Television and distributed by Sony Pictures, will join will join NAB President and CEO Gordon Smith, a former two-term US Senator from Oregon, for a candid and wide-ranging post-Election Day conversation on politics and the media. Topics will include the sometimes tense relationships between the press and candidates, the challenges for reporters covering a new president and Congress, and the hurdles facing both of the major political parties following such a unique election cycle.

Delivering 4K Streaming Between Continents Over Commodity Internet Presented by Aspera an IBM Company, Broadway Video & INNOVATIVEi

Wednesday, November 9 | 1:30 - 2 p.m.

Breakthrough streaming technologies are opening up new and innovative ways for event organizers, producers and content owners to share their creations with connected audiences worldwide.

The State of Web-DRM for MPEG-DASH & HLS in 2016 Presented By Bitmovin

Wednesday, November 9 | 2:15 - 2:45 p.m.

Digital Rights Management (DRM) is a mandatory feature for premium content providers nowadays. With the rise of the HTML5 Encrypted Media Extensions, as well MPEG Common Encryption (CENC). DRM got finally manageable and easy to deploy. This talk gives an overview about platform and browser support, as well as format support for today's DRM system. Together with practical case studies from customers, we provide a hands-on guide for premium content providers.

The Bridge Between Production and Post: The Future of the DIT

Wednesday, November 9 | 2:30 - 3 p.m.

This session will discuss the role of the DIT as the bridge between production and post-production. The nature of the DIT position is shifting and growing all the time, and the scope of what they do is ever-expanding. We have some fascinating DITs amongst our membership who play incredibly unique roles on productions and would make compelling panelists. We think this topic would be of great interest to a wide range of NAB attendees. This topic can highlight many different technologies, but also touch on the broader questions of where the industry is headed and how technologies are being harnessed to spawn creativity and expand the caliber of the final product in the full spectrum of local productions.

Produced in partnership with Blue Collar Post Collective (BCPC)

How Satellites are Changing Air Travel: Perspectives from a Leading Commercial Aviation Inflight Service Provider

Wednesday, November 9 | 2:30 - 3 p.m.

This session features an interview with several representatives of a leading international commercial airline. Discussion will focus on the competing content and connectivity demands of passenger services, aircraft operations and cockpit crew. Issues to be explored include content delivery and rights, safety services in flight, and the connected aircraft. Mobility innovations and position navigation will also be discussed.  

Produced in partnership with the Mobile Satellite Users Association (MSUA)

360 Ad Wars? Are 360 and VR the Next Wave of Advertising?

Wednesday, November 9 | 2:30 – 3 p.m.

Facebook and YouTube support 360 content and advertisers and their agencies are jumping in with ads and apps. And with it, we are witnessing the birth of agencies and networks dedicated specifically to 360/VR. What’s next?

Innovation Celebration with Keynote Barry Libert, CEO of Open Matters

Wednesday, November 9 | 2:45 - 3:45 p.m.

2:45 p.m. Keynote: Barry Libert, CEO, Open Matters 

3:05 p.m. The NABEF Excellence in Innovative Technology Awards Program and Honorees
Presented by Marcellus Alexander, Executive Vice President, Television, NAB and President, NABEF

Andrew Briz, University of Florida Innovation Center- News-Ready Hypervideo player
Jayson Chesler and Carolina Marquez, The ASU Innovation Team, Arizona State University, Walter Cronkite School New Media Innovation and Entrepreneurship Lab-Cronkite News Virtual Reality App
Noelle Vela, Texas Tech University – Vozra political gaming engagement App

3:15 p.m. Interactive Q&A Discussion with the PILOT Innovation Challenge Winners
Presented by John Clark, Executive Director, PILOT
In June, PILOT issued the challenge "How might local television and radio broadcasters engage their communities with next generation content on any device, whether big, small or moving?" The winners who made it through three rounds of judging will be introduced. 

Produced in partnership with National Association of Broadcasters Education Foundation (NABEF) and PILOT 

Exceptional AV Case Study: Yelp New York Offices

Wednesday, November 9 | 3 - 3:30 p.m.

Exceptional AV can not only make a space more useful, but improve the quality of the work that takes place within. The Yelp New York offices designed and integrated by McCann Systems represent modern, flexible design at its best – a workplace that encourages collaboration and shared space while maintaining workforce efficacy, and allows a rapidly growing team to have frequent company-wide meetings that allow them to operate in a truly hive-minded manner. 

Downstream Impacts of HTS Technology

Wednesday, November 9 | 3:30 - 4:10 p.m.

High throughput satellite ("HTS") technology is dramatically lowering the cost of satellite broadband capacity. In the US, HTS consumer data prices have reached LTE data price points and promising to go lower. Similar HTS systems are being rapidly deployed globally, potentially enabling satellite to compete with terrestrial services in mainstream markets. Meanwhile, formerly under served niches markets may soon have service rivaling developed areas. How will the advent of significantly lower satellite bandwidth prices impact the greater communications ecosystem and video distribution? Will flat panel technology be a game changer for consumer applications? HTS role in OTT video distribution?

Save It In Post: How NY’s Post Tax Credit Works

Wednesday, November 9 | 3:30 - 4 p.m.

Produced in partnership with Post New York Alliance (PNYC)

Exceptional AV Case Study: Le Poisson Rouge

Wednesday, November 9 | 3:45 - 4:15 p.m.

KMPG isn't just one of the world's top accounting and auditing firms; it's also regularly awarded as one of the world's best places to work. In part, that's because this Fortune 500 company makes communicating with its global workforce a top priority. In this case study, you'll get a behind-the-scenes look at the permanently installed broadcast news studio inside KPMG's corporate headquarters. Learn how KMPG reaches employees in 155 countries simultaneously with a dynamic, professional news broadcast.

News and Social Platforms

Wednesday, November 9 | 4 - 4:30 p.m.

Social platforms are playing larger roles in covering news, especially during live, developing events. How do media companies use social outlets to effectively gather and distribute news and information? How can broadcasters engage with their communities on these various platforms? This session will take a look at some examples of effective uses of social media and explore emerging opportunities.

TV Distribution Evolution: Using Today's Workflows to Provide Linear to OTT and Live to VOD Feeds Sponsored By Crystal

Wednesday, November 9 | 4:30 - 5 p.m.

Produced in partnership with 

Crystal

Being There. The Power of Virtual Reality in News and Documentary

Wednesday, November 9 | 4:30 – 5 p.m.

Virtual Reality offers filmmakers and journalists the opportunity to bring viewers inside a story in a way never possible before. But, there are differences between the traditional storytelling of a visual medium and the skill set required for a story-driven “experiential” medium. We’ll explore those differences and what it takes to produce high quality immersive content where “presence” serves as a guiding principle.

Exceptional AV Case Study: Cadillac House New York

Wednesday, November 9 | 4:30 - 5 p.m.

A statement digital signage application can demonstrate a brand's creativity and modernity - but creating and maintaining dynamic content can be exhausting and expensive. No so at New York's Cadillac House. There, 18 column signs and a back wall are refreshed daily with images and videos from the company's design language. Cadillac House is a constantly transforming work of art. Learn how AV&C made this evergreen solution possible. 

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