NAB Show New York

TV2020


Presentation Decks

Thank you for attending the TV2020 Conference. Below are links to several of the presentation decks from the session program. 

News Coverage

Explore TVNewsCheck's coverage of the event here.

Conference Keynote - Mike Chapman, Accenture Strategy

Do you see an ROI in ATSC 3.0? The TV2020 Conference is designed to allow you to gather with other station and network executives, your technology chiefs, financial analysts, investors and technology manufacturers to figure out the potential upside and the estimated costs in converting to ATSC 3.0 while also contending with the FCC’s spectrum repack and the industry’s transition to IP technology.

Who Should Attend?

  • CEO/COO/CFOs and Engineering Chiefs from TV Station Groups
  • Senior Executives, Affiliate Relations Chiefs and CTOs from TV Networks
  • Financial Analysts
  • Investors
  • Technology Manufacturer Executives

TV2020 - Monetizing ATSC 3.0

PLUS: A Guided Tour of the latest ATSC 3.0 Technology on Wednesday led by Harry A. Jessell, TVNewsCheck co-founder and editor, and Phil Kurz, TVNewsCheck technology editor.

Platinum Sponsor:

Verizon Digital Media Services

Gold Sponsor:

GatesAir

Silver Sponsors:

GatesAir

 

LG

 

Zenith

 

T-Mobile

 

Awarn

Meanwhile, in the Nation's Capital... While stations focus on the business implications of Next Generation TV, the National Association of Broadcasters is working to ensure government regulations do not become a stumbling block for innovation. Learn what NAB is doing in our nation’s capital to bring Next Gen TV to viewers everywhere!

Register Now

Session Schedule

Thursday, November 10

Welcoming Remarks

Thursday, November 10 | 9 - 9:10 a.m.

TVNewsCheck Co-founder and Publisher Kathy Haley outlines the conference and its objectives and introduces the title sponsor executive for brief remarks. 

The TV Ecosystem

Thursday, November 10 | 9:10 - 9:40 a.m.

The TV Ecosystem: Mike Chapman, managing director, Accenture Strategy (tentative), distills the latest data on an evolving TV ecosystem in which consumer media habits are changing rapidly. What is broadcasting’s competitive place in it — with and without ATSC 3.0? 

State of Next Gen TV

Thursday, November 10 | 9:45 - 10:15 a.m.

Sam Matheny, offers a comprehensive look at what ATSC 3.0 can do, the proposed DTV-to-ATSC 3.0 transition plan and the need for complementary single frequency networks. He also provides an update on the FCC proceeding to authorize its use. 

The CEOs on the ROI of ATSC 3.0

Thursday, November 10 | 10:30 - 11:30 a.m.

Proponents of ATSC 3.0 claim that it will supercharge TV broadcasting, vastly improving pictures and audio, enabling reception on smartphones and opening up new business opportunities like datacasting, targeted advertising and even pay TV. What's real and what's not and will the benefits justify the costs of implementation? These broadcasting CEOs share their answers. 

The Future of Television: 4K, 8K, HDR and Immersive Audio

Thursday, November 10 | 11:30 a.m. - 12:15 p.m.

With predictions that half of all U.S. homes will have a 4K set by 2020, broadcasters could soon be feeling the heat to keep pace with other media and offer 4K and other higher-quality TV and audio formats. ATSC 3.0 would allow them to do so. This expert panel shows how the sights and sounds of TV are evolving and how broadcasting, with the help of ATSC 3.0, can be a part of it all. 

The RF Roadmap: 3.0, SFNs and the Repack

Thursday, November 10 | 1:15 - 2 p.m.

Over the next few years, station groups embracing ATSC 3.0 must upgrade transmission facilities, set up host stations to effect the transition and build out single frequency networks. At the same time, many will also have to move to new channels in the FCC's repacking of the TV band. It will require considerable investment and an unprecedented level of collaboration among broadcasters. In this session, leading broadcast technologists discuss the costs and benefits of rebuilding broadcasting's RF infrastructure. 

Introduction to Targeted and Interactive Advertising 3.0

Thursday, November 10 | 2 - 2:15 p.m.

ATSC 3.0 will enable broadcasters for the first time to offer targeted and interactive advertising, increasing the value of their spots and what they can charge for them. NAB's So Vang explains how it will work and demonstrates a "transitional" set-top device that could put broadcasters in the enhanced advertising game in short order. 

The Promise of Targeted and Interactive Advertising

Thursday, November 10 | 2:30 - 3:30 p.m.

Because of the limitations of their current standard, broadcasters have been unable to compete head-to-head with digital media and cable in providing targeted and interactive advertising. But the experience of other media has produced a wealth of information on enhanced advertising that this panel is prepared to share. 

New Revenue Streams: Datacasting and Pay Broadcasting

Thursday, November 10 | 3:30 - 4:30 p.m.

With ATSC 3.0, broadcasters may have the ability to provide datacasting services and offer over-the-air "skinny bundles" to paying subscribers. Both have been attempted before by broadcasters with little success. But this time it will be different, proponents say, because 3.0 can generate more robust signals that can be received far more reliably on fixed sets and smartphones. This panel takes a hard look at the potential market for such services and how well suited 3.0 is for providing them. 

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