NAB Show New York

Live Streaming Conference


Live Streaming Conference is a 1-day event about the ecosystem for live streaming of video. With a mix of research presentations, case studies, demonstrations, panels and fireside chats, the event is focused on the strategies, tools and technologies in this dynamic and growing market and how content creators, brands and marketers can effectively build, grow, engage and monetize audiences through live streaming.

Who Should Attend?

  • Broadcasters, Cable Companies and Content Owners
  • Technology Platforms and Services
  • Marketers, Brands and Advertising Agencies
  • Creators, Influencers and Talent Management
  • Service Providers involved in the Video Ecosystem
Live Stream Con

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Session Schedule

Wednesday, November 9

The State of Live Streaming: Research Presentations

Wednesday, November 9 | 11 - 11:30 a.m.

Leading researchers and analysts provide data and analysis on the growing market for live streaming of digital video. What is the current state of consumer adoption? What developments are expected to drive the future of the market?

Keynote: A Conversation with Facebook's Bob Gruters

Wednesday, November 9 | 11:30 AM - 12:00 PM

Thanks to the rise of mobile, people are now expecting, if not demanding, that communication be more immediate, expressive, and immersive. Facebook is at the forefront of mobile video, with 100 million hours of video watched on the platform each day. In this session, Gruters will share a unique view on the future of mobile video, upcoming video formats such as live streaming, and what brands should do to keep pace and understand the value of their mobile video efforts.

Audiences: How to Build & Grow Audiences

Wednesday, November 9 | 12:00 - 12:30 PM

Building and growing an audience for live streaming can be a daunting task. This panel will provide tips on how to improve your viewership numbers from the importance of interacting and creating engagement with your audience to the role of planning, networking and utilizing the right technology.

Analytics: Measuring The True Impact

Wednesday, November 9 | 12:30 - 1:00 PM

With the surging popularity of streaming, video has become an increasingly important PR and marketing strategy, but measuring the effectiveness of video can be challenging. This panel will discuss the metrics being used and how to measure ROI.

Marketers: Opportunities for Brands & Marketers

Wednesday, November 9 | 2:00 – 2:30 PM

57% of marketers use video in their marketing and 73% plan on increasing their use of video, according to a report published by Social Media Examiner. This panel will discuss the strategies being used by brands and marketers as live streaming becomes a bigger part of the content marketing mix.

A Fireside Chat with Al Roker, Founder of Roker Media, TV Host on NBC’s TODAY Show and Mario Armstrong, Digital Lifestyle Expert® & Contributor on NBC’s TODAY Show

Wednesday, November 9 | 2:30 - 3 p.m.

Join us for this special session with television personality and Chairman of Roker Media, Al Roker. Roker has been described as a "contemporary Renaissance man" due to his early adoption to tech. Al was the first TODAY Show personality to develop his own website, jump head first into social media, and instrumental in bringing live streaming to a wider audience. In addition to heading up Roker Media (RKR), Al is CEO of Al Roker Entertainment, Inc., a thriving multimedia company involved in the development and production of unique and innovative television programs and branded entertainment. 
 

Case Studies

Wednesday, November 9 | 3:10 - 3:30 p.m.

In this segment, we will present three 5-minute case studies, each followed by Q&A. 

Distribution: Multi-Screen Delivery of Live Events & Live Linear Channels

Wednesday, November 9 | 3:30 - 4:00 PM

This panel will discuss scalable solutions for the streaming live events and live linear channels. The discussion will consider the set of features required and best practices for cross device and cross platform distribution. as well as global issues involved.

Monetization: Subscription, Pay-Per-View & Advertising

Wednesday, November 9 | 4:00 - 4:30 PM

This panel focuses on the ways to monetize live streaming from subscription to pay-per-view to advertising supported.

The Future of Live Streaming: What's Next?

Wednesday, November 9 | 4:30 – 5 p.m.

Closing thoughts on the future of live streaming.

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